Marketing Professional (Freelance / Part-Time)

Our Mission

At WiiGroup, our mission is to help the construction industry work smarter through technology, data, and digital delivery. We empower project teams to plan better, coordinate more effectively, and deliver with confidence by combining engineering expertise with innovative digital solutions.

From BIM and Digital Project Controls to Data Analytics, Immersive Reality, and tailored Digital Construction services, we partner with organisations across Europe and the Middle East to transform how complex projects are delivered.

Join us as we shape the future of construction—making it more transparent, efficient, and predictable through digital innovation.

Together, we’ll redefine what’s possible in the built environment.

Our Competitive Advantage

WiiGroup stands at the forefront of digital construction by merging deep engineering knowledge with cutting-edge technology. Our ability to translate complex project challenges into smart, data-driven solutions sets us apart.

We thrive on innovation, curiosity, and practical thinking—using digital tools and better processes to help clients deliver projects with greater clarity and performance. As construction undergoes rapid digital transformation, WiiGroup continues to push boundaries and enable organisations to adopt the methods that drive real project improvement.

Start-up Environment

Do you want to work somewhere that encourages initiative, values creativity, and trusts you to make an impact?

At WiiGroup, we’re building a consultancy where people shape their own roles, bring forward new ideas, and influence the direction of the business. We believe great ideas can come from anywhere, and we foster a culture of collaboration, respect, and continuous learning.

Join us and help accelerate innovation across the construction industry.

Job Summary

WiiGroup is seeking an experienced Marketing Professional (Freelance / Part-Time) to lead and develop our marketing function during an exciting phase of growth. This role is ideal for a marketer who loves translating complex ideas into compelling stories and who is confident building strategy while also delivering hands-on content and campaigns.

You’ll work closely with company leadership to shape our brand presence, elevate our voice across digital channels, and communicate the value of digital construction solutions to the wider industry. The position offers flexibility, autonomy, and meaningful impact—approximately 2–3 days per week, starting early April 2026, with hybrid/remote working arrangements.

Our Ideal Candidate

You are a strategic, creative, and highly organised marketing professional who thrives in a flexible environment where you have ownership and room to influence direction. You enjoy turning technical concepts into clear, engaging narratives and working closely with subject-matter experts to amplify their insights.

You are comfortable leading marketing initiatives end-to-end—from shaping strategy and designing content to managing digital platforms and supporting industry engagement. You bring strong B2B communication skills, confidence working independently, and curiosity for technology and innovation in construction.

Responsibilities

Develop the Marketing Strategy

• Create and implement a marketing strategy aligned with growth goals and digital construction positioning.

• Define priorities, channels, and messaging that support business development.

Strengthen the Brand

• Ensure consistent and professional brand presentation across all materials and platforms.

• Refine brand messaging to communicate WiiGroup’s value and expertise.

Create Industry-Focused Content

Develop high-quality, engaging content for:

• LinkedIn

• Website articles and case studies

• Marketing materials, collateral, and presentations

• Client communications and newsletters

Manage Our Digital Presence

• Maintain and enhance website content.

• Support ongoing LinkedIn and social media activity.

• Assist with digital campaigns, performance tracking, and analytics.

Support Industry Engagement

• Contribute to marketing for conferences, events, and thought leadership.

• Support employer branding and internal communications.

Maintain Marketing Organisation

• Manage digital assets, templates, analytics records, and communication workflows.

Experience Required

• 5–8+ years of marketing experience, ideally in consultancy, technology, professional services, or construction-related sectors.

• Proven B2B marketing capability.

• Strong content writing and communication skills, especially translating technical topics clearly.

• Experience with digital marketing, including LinkedIn, websites, and campaigns.

• Competence with design tools, e.g., Canva, Adobe Suite, or similar.

• Ability to work independently and manage workload effectively.

This Role May Not Be for You If

• You prefer a highly structured corporate environment.

• You prefer narrow, strictly defined responsibilities.

• You’re uncomfortable working autonomously or leading initiatives.

This role suits someone who enjoys variety, ownership, and shaping how a company communicates its expertise.

What’s on Offer

Joining WiiGroup gives you the opportunity to help build and lead the marketing function of a growing, innovation-driven consultancy. You will benefit from:

• Flexible hybrid working

• The opportunity to shape our brand and marketing direction

• Exposure to international digital construction projects

• Collaboration with a forward-thinking team focused on technology, data, and project excellence

Next Steps

If you’re excited by the opportunity to help communicate how digital technology is transforming construction, we would love to hear from you.

Please submit your CV or portfolio to:
careers@wiigroup.com

We carefully review each application and will contact shortlisted candidates to arrange an initial conversation.

By submitting your application, you acknowledge that WiiGroup will securely process your information solely for recruitment purposes. If you have any concerns or wish to withdraw your application, please contact us at careers@wiigroup.com.